Whether you’re lining up for your next PB, racing hard for a podium, or simply soaking up the atmosphere — whatever your discipline, nutrition matters.

truefuels is a science-driven performance nutrition brand built by athletes, for athletes. Co-founded by double Olympic triathlon gold medallist Alistair Brownlee,
truefuels philosophy is simple but powerful: athletes deserve fuel that’s pure, purposeful, and proven to work. That’s why every product is crafted with only the essential ingredients — no unnecessary additives, no gimmicks — just clean, performance-focused nutrition that helps your body go further.
Use code CRSTF20 at the checkout to get 20% off your gel box or bundle. Click here.
Scientifically Optimised Energy Gels — Each gel delivers a powerful 40g of carbohydrates in a 1:1 glucose-to-fructose blend for fast absorption and sustained energy.
Electrolyte Balance You Can Trust — Multiple salt options allow athletes to tailor hydration to their sweat rate and race conditions.
Backed by Elite Athletes & Research — Every product is tested in the lab and in the field by elite endurance athletes to ensure performance and gut comfort.


With truefuels as our Nutrition and On-Course Fuelling Partner, we’re proud to bring you:
Race-proven nutrition you can rely on
Science-led fuelling strategies to support your performance
Support from a brand that truly understands endurance sport
truefuels available on course at our longer-distance events, giving athletes access to consistent, high-quality fuel throughout their race.
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